Public
Perception Research for entering
the future

Institute for Psychological Industry Morphology & Strategizing

For different industry companies and their individual situations and goals we research new pathways and approaches for joining the industries’ products with the new ways of living.

Our approach, the system of Morphological Psychology has been established as a leading way to assess and understand the “morphing realities” of people, products and brands.

How we work

How established and new product approaches and expansions can leap jump our clients’ business.

We use Psychological Morphology, the system applied to markets and industries to steering the projects. On the backdrop of driving cultural and country factors.And in syn with newest methods and for new industry approaches

We explore how the new participation and experience engagement mode interacts with the customers’ socio-cultural and personal “eco-system”.

We research the structures for customers becoming engaged members in the new “augmented” experience process of product and brand and motivational bonding patterns.

Our References

Current Topics

Wilhelm Salbe Gesellschaft
Tagung 13. – 14. Nov 2020

Jahrestagung der Wilhelm-Salber-Gesellschaft, WSG zu aktuellen kultur-gesellschaftlichen Themen. Auf der Suche nach neuen Einheiten”.Wir diskutierten mit.

Sustainability
in daily life products

Insights how the big and partly overwhelming issue steadily is getting integrated in daily life by innovative packaging and products  crafting a new mainstream way of living.

Covid-19
The changes in everyday life

Insights how the big and partly overwhelming issue steadily is getting integrated in daily life by innovative packaging and products  crafting a new mainstream way of living.

Publication: planung&analyse:
Big Data Analytics

Morphological psychology with AI social listening  – Joint study by Symanto and Public Perception. Technology shielding from a hyperactive and intruding world: 
The case of the Sleepbuds.

Social Listening
Applied Morphology

A logical extension into areas of “morphing realities” – of the public and their challenges of context and complexity. The case of the Sleepbuds: Dampfing invasiveness.

Psychological Morphology
About the approach

One of the most advanced psychologies, a complete system and a practical tool established with a wide range of industries’ corporations. 

GO MORPHOLOGICAL –

life-like vital and strategic for results for the future.