Perception Research for entering
Institute for Psychological Industry Morphology & Strategizing
For different industry companies and their individual situations and goals we research new pathways and approaches for joining the industries’ products with the new ways of living.
Our approach, the system of Morphological Psychology has been established as a leading way to assess and understand the “morphing realities” of people, products and brands.
How we work
How established and new product approaches and expansions can leap jump our clients’ business.
We use Psychological Morphology, the system applied to markets and industries to steering the projects. On the backdrop of driving cultural and country factors.And in syn with newest methods and for new industry approaches
We explore how the new participation and experience engagement mode interacts with the customers’ socio-cultural and personal “eco-system”.
We research the structures for customers becoming engaged members in the new “augmented” experience process of product and brand and motivational bonding patterns.
in daily life products
Insights how the big and partly overwhelming issue steadily is getting integrated in daily life by innovative packaging and products crafting a new mainstream way of living.