Our dual approach, Psychological Morphology plus Design Analysis is a proven, efficient instrument to provide solid and sophisticated answers to the issues of product design, consumer and brand.
Product design in its basic sense touches our lives. It is strongly influential because it is tangibly present and you can physically feel it – because it has a direct impact and you can personally judge it.
Design provides a material form that allows people to model their life – their lifestyles and attitudes become alive in gaining tangible expression for themselves and in communicating with others. With design, the products of daily life can be essential companions providing unifying meaning, identity and a self-image. Design provides sense, orientation and belonging in a volatile and more complex reality.