Healthcare
Our range of research and practices
Healthcare is taking place in a new broader way and with a current focus on patient outcomes. Patient-citizens and their health related, life situations have become the new focus area in the outcomes and patient-centric healthcare evolution.
In many areas the medical treatment side is more covered than ever.
Critically evaluated new drug advance advantages and simultaneously new opportunities not existing before deriving from the information age also with its’ global turn to digital devices and inter-connectedness create a new field for health care around education, helping push for healthier living and eating, behavioral and attitudinal changes of the patients.
But, healthcare is traditionally an area of gradual progress, with long pipeline time frames, regulatory procedures, habits and established efficacy of drugs.
The dynamics between traditional established healthcare and connected care makes research equally, if not more relevant, as “connected” also splits into the perspectives of all the related stakeholders.
Public Perception Research Areas and Topics
Our expertise is in understanding the socio-psychological transition framework for patients, HCP, pharmaceutical companies and payers.
The complexity and interconnectedness of real life, healthcare in particular transfers to any research project an encompassing scope in conceptualizing the most promising approach.
Public Perception HealthCare Expertise
Our work delivers an in-depth understanding of the human condition, of people and patients, as we are in-depth psychologists in exploring, analyzing and reporting, working with a system that puts the system of change, of metamorphosis in the center.
Adding to our expertise for our healthcare clients is our experiences from many and major studies.
Experience
- National and international pharmaceutical areas.
- Wide range of illnesses, esp. common diseases and their web of bio-social-psychological factors – also from perspectives of different healthcare stakeholder groups.
- E-health implementation into patient daily life and illness treatment.
Expertise
- Studies ranging from classic product lifecycle based studies to regulation and patient-benefit studies and patient-world studies.
Core Competencies
- Socio-psychological illness profiles explaining the framework for effective, quality treatment solutions and their benefit for patients.
- Big picture culture-specific treatment scenarios.
Holistic evaluation is not a luxury or niche. It becomes a vital and strategic proceeding to work out actionable results.