Products are the essential productive forces for developing life, from functionality devices, childhood companions to lifestyle design creators. Products are “alive” with human qualities. Every child playing with a toy shows this innate vital world modeling relationship.
Car Clinics: Time for Products to Deliver
Exploring motives taking on shape: While today Car Clinics are a standard tool, each clinic is felt as a special event. Starting with the planning to the presentation, each step is teamwork and cooperation, precision, high energy, intensive, also from timing. For prototypes it is the test run. Much is at stake and everything must flow precisely.
The atmosphere is electrified by the energy of the vehicles, the participants, the clients and the variety of contributors on location.
Car Clinics are the interface where product and consumer come together and where in this dialogue the product impact becomes tangible. As in slow motion what normally is imbedded in daily routines of driving and driving motives is brought out.
Clinics are a a condensed installation of the day-to-day experience drivers make, whether consciously or not: what moves them and influences their decisions.
Car Clinics: Tour Clinic Offer
We are experts on Car Clinics: we bring to them the combined aspects of design analysis and market psychology – together a powerful tool for our clients.
This applies especially for the prototypes which are extremely important to the makers. We reduce the inherent insecurity of their decision making by matching what the actual consumer motivations and needs are in a particular area with how the prototype/product meets them and where it would position the brand in the market field.
Depending on the research objectives we can work through issues ranging from small details to the big picture: from the branding details to the umbrella brand.
We are experts on all sensory dimensions, may it be touch, sound or outward appearance. We can analyze and understand shapes, colors, smells and textures and, moreover, put them in words in our reports. Explain and precisely describe how all of this impacts the overall product position and its market prospects. In a language that is both useable for the marketing department and the designers as well. Detail photo and video documentation of results are standard. The details contribute to making the overall becomes transparent.
We have delivered exploration and reporting standards, esp. for interiors that support a solid, trustworthy communication base also between suppliers and OEMs.
Car Clinics: Combining Methodologies
Car Clinics are also one of the most productive and fruitful areas for combining qualitative and quantitative research methods.
Qualitative means to built the foundation for all further understanding; to deliver explanations and develop strategic conclusions and recommendations.
Quantitative mean, to break down the clinic complexity into single units and provide an instant overview of the many factors and issues involved.
Alone, quantitative results are like a short form: you see the general evaluation direction, but conversely the relevance of the likes and dislikes remain abstract and ambiguous without knowing the underlying contexts. The statistical data analysis does not hand over the key to the consumers’ motives and of how things work together. The security felt from statistics often are deceptive.