SUV life and mobility concepts
SUVs have provided the individual with “unlimited” mobility in terms of functional and image benefits. Wherever, whenever, offroad. Own ways, with plenty of space and room for all situations, for family, everyday life and work, for hobbies, interests and vacations, etc. An all-round format for individual freedom and potential. It is the segment that continues to grow and that has virtually “cloned” all segments in all shades and marks the lifestyle today. And they sensually – felt and from the traditional image – in whatever situation – in traffic, off-road, in life – they provide a pleasant and secure “getting through” of one’s own.
Zooming into the image traditions regarding the origin of the SUVs, shows how loaded SUVs are with images of “heroic” survival forces, such as those historically anchored in the media by the jeeps in the battlefield.