2 Prong Approach 

Psychological Morphological & Design Analysis
A system for analysing our “morphing” mode of living

Our 2 Prong Approach of Psychological Morphology and Design Analysis is a profoundly effective, academically grounded contemporary framework to assess the dynamic circle between consumers’ needs and motive based product experiences and preferences, the product DNA style, the impact on design and branding strategies and back to how products impact how we live and feel today and create tomorrow.