Strengths from the synergies of Psychology + Design Analysis
Understanding the grammar of form and materials allows us to link the tangible, physical ‘language’ of products to consumer product perceptions and their underlying motivations and here to assess how they function for people to build and model their lives from and to shape their identity.
We can tangibly and precisely point out what effects and impacts design causes, which effects are strategically decisive and where exactly in the product core issues are present.
And we put the design analyses in the psychology context: without the overall motive context, uncertainty remains. Motive background, trends and brand position are key factors to place consumer opinions.