What used to be existential need and behavior is materially symbolically ‘suspended’ in the near-natural paper packaging as a characteristic of everyday products and is then translated into a style.
This makes it one of the central impact areas for sustainability.
Psychological benefits of a personal environmentally-friendly attitude
Pictures emotionally in part showing this rough existence continue to affect consumers’ today. Zero Waste – as an idea of a life balance free of damage and debt in the consumption of resources, which preserves one’s own well-being and the well-being of the earth.
It stands for the commitment to do it better by acting more frugally. This feeling is symbolic of the vulnerability of both, us and the environment.
Benefits of image and material analysis
They illustrate how effective the leverage of ‘small’ material marks such as new packaging – including design elements and communication – can be for corporate strategies and communication.