Special Research Services

Morphological Value Research

How to deal with personal and societal values in the changing current context

Our value research explores what values “accomplish” for people, consumers, institutions and companies, and how they relate to currently moving issues such as climate crisis, sustainability or innovative technologies. This includes understanding their meaning and the “blueprint” that assigns them their specific function.

For a company or an institution, the question arises to what extent it is possible to

For a company or institution, the question is to what extent to accommodate to this new culture of values, to move with it or to distance itself from it.