Inclusion and Engagment
One of the key themes of the time is how to motivate, include and involve people to participate in collective formats and processes.
Participation is the format for moving things in a big way. That is why the key to it, to its driving mechanisms are in such demand. Engagement-motivating participation formats are crucial to initiate impact chains. In politics, associations or in culture, whether for activating for demonstrations, engaging member or attracting museum visitors.
That’s easy to say. But political sermons often only find shrugging reactions. Mass magnets like concerts and soccer are synonymous with passionateness happening. People are at the same time “besides themselves” and involved, touched from within. Here, something third is the medium in which the collective processes crystallize. Demonstrations succeed this e.g. when creating a material symbol with high emotional cathexis for the moving, e.g. “Hambi must stay” (Hambacher Forst protest movements 2018), in the historical echo of “Serengeti shall not die”. The collective framework must create the space for events for passionate experiencing this permeable individual collective images and patterns of meaning.