Methods & Tools
Our Range of Research Methods
Methods and tools are the essentials to business research standards and need to provide a reliable, trusted project platform.
Our research follows academic sound, practice proven and current methods.
The added value of our Morphological approach is its’ scientifically grounded proceeding assessing the deeper realities of the increasingly changeable and contradictory phenomena markets and institutions are dealing with.
Qualitative Exploration Basics
In-depth explorations provide a protected and professional transference ambiance opening up in-depth access to the issues in question. It is an essential tool revealing the relevant insights by working with the atmospheric, the situational dynamics and the unfolding logic.
We work from a qualitative base. Our regular quantitative studies are part of a mix method project approach.
Yet, with commonly intricate studies such as preference studies or product clinics, the combination is an essential bonding.
With digital living as an all encompassing mode, online methodology is the natural expansion of our research methods.
Above all, benefits of reaching the target audience and joy in participation is valuable for precise, rapid and multi-country projects.
Ethnography gives the full and rich picture – of the person, of groups and of culture-specific lifestyle and trends.
It provides the richness of life, the imageries, materials, the context weaving the fabric of life.
It’s value comes with the key of systematic understanding beyond it’s authentic life witness position.
Creative and Projective Tools
Creative settings, workshops and with matching tools.
Creative methods extend into design-thinking type formats to collaborate in a multi-disciplinary way on projects or in combined creation, concept work and online methods.
Our focus on product development from early on meant working in creative settings, workshops and with creation-stimulating and concept-shaping tools. It further extends into design-thinking type formats to collaborate in a multi-disciplinary way on projects or in combined creation, concept work and online immersions methods.