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Reframing research designs
Connected Care

“Connected”: forthcoming health agenda

The evolution of health information and connected care patient technologies is shaping the emerging framework for a renewed conduct of health services, workflows and relationships.

The information and communication technologies (ICT) combined with bio-medical innovations and societal shift towards healthy and more holistic living creates a new scenario for healthcare. The connected world is seen in “always on” applications, wearable sensors, body monitoring and big data.

The information and communication technologies (ICT) combined with bio-medical innovations and societal shift towards healthy and more holistic living creates a new scenario for healthcare. The connected world is seen in “always on” applications, wearable sensors, body monitoring and big data.

The complexity and interconnectedness of real life, healthcare in particular transfers to any research project a wide scope and expertise in conceptualizing the most promising approach in scope and methods. Our work expertise is to understand the socio-psychological transition framework for patients, HCP, pharmaceutical companies and payers.

Within the doctor-patient relationship the remote treatment potentials are huge and beneficial for bridging location distances and helping both, a meaningful consultation “on eye level” and a more efficient usage of professional time.

Distortion potentials: Patient focus between protection and patronizing

To address the patient as an individual person and to single them out from their illness relevant, contextual frame is a two-sided sword. While patient attention and support is a powerful road for higher outcomes and relief in life, it has the risk to make patients overly big-brothered monitored and overly judged for their own treatment results.

The positioning of company values and medical concepts is partly based on how they assess the sensitive balance between beneficial social caring and corrective lifestyle training, between empowerment and outside controlling.

Public Perception Expertise
Psychological Morphology

In-depth psychology is looking at the specifics of the patient life and the illness “ecosystems” to understand the motives, emotions, behaviours, values and needs that are driving this new healthcare field.

In-depth & Design Psychology

Our work combining in-depth psychology and design research at once targets the product concepts and the stakeholder ecosystem factors.

Create Differentiation

We help companies differentiate their products and service to create competitive advantages.