Understanding Brands and Branding
Our Range of Research Services
Our Range of Research Services
Brands are facing a culture of the arbitrary surplus of products and brands choices. Global brand standardization while offering lead lifestyle concepts and familiarity a home to self-identity, on the other hand also adds to these risks of becoming generic and redundant.
It takes greatest efforts for brands to escaping the arbitrariness dynamics meaning bridle attachments and loyalties.
So brands especially the non-FMGC ones, are getting more and more closely intertwined with customers and their lives. Interacting with customers by participating in their everyday lives or engaging in social networks by weaving their brand story through participation and events, to brand by relationship-ing and charging the brand with life and meaning, is the road many brands have started to pursue.
For a brand the goal shifts towards to establish meaningful relationships with people and develop products, services and a brand story that is felt to be authentic and like a raft to follow, inspire and design cultural changes and designs for living.
Credibility is a result of living in an idealized, intensified prototypical way people recognize and like to embark on with their own life journey.
Meaningful brand relationships and outcomes today need in-depth development and constant adjustment.
Our work for automotive and healthcare brands here departs from the meaningful experience qualities of the brand, qualities going beyond clouds of terms and formal positioning schemes.
With the globalization of design, design of everything and everywhere, consumers familiar with brand design strategies and self-branding their identity, design has become the fabric of life and vital in brand customer relationship building, far away from its origin as an “added benefit” creating “added value”.
Design in the context of a brand is branding, Branding is the master plan for creating a unique selling proposition by implementing a coherent and meaningful logic through in product, product services, brand story and communication. The goal is to create an authentic, perceivable success formula alive in the brands’ touchpoints experiences.