With our concentration of Automotive and Health Care we’re researching two very existential realms of reality. Both overlap regarding their relevance as they strongly drive and shape people’s life, and within a culturally sensitive socio-psychological context. Both are areas of emerging revolutionary changes of how people will be interact and live with technological support systems. Fathoming their experiences and motivations and supporting translating them into new techniques is becoming a fast growing area besides the classic research ones.
Understanding how a brand lives and interacts through the product DNA are one of our fields of excellence, applying our joined design analysis + psychological Morphology research approach and source of our slogan “Results to Built from”.
Innovation is almost a mainstream issue and research topic. Innovation is happening now and here, with products, services, with peoples’s lives and within the digital framework and communication. Every new drug or health service before or with market entry, every automotive or energy concept, vehicle prototype or usage concept is about how innovations will be accepted and implemented. Between concept and execution, to understand the implications is one of our main research specialisations.
Innovation on the big scale means Ambient Living. An area we are starting in as a natural extension of our work.
Innovation in terms of creating and tools refers to how to go about researching its many dimensions to consider. These are part of the Methods & Tools section.