Areas of Exposed Cultural, Technological and Health Agenda

Our approach in psychology understands “culture” as an overall ongoing process of creating WERKE – from the culture of treating  illnesses, concepts of health to cultural institutions, from automobiles as (having been) the common ground culture to technology of the senses to HRI zooming in on what happens wehen machine and humans live together.

Experiences from these different areas inform and interpret eachother and allow conclusions of the bigger picture cultural changes and evolution patterns.

In a similar way, our studies in these areas range from the small, specific detail exploration, materials and touch to deigns for living, branding and brand positioning.

Tieing these different levels together based on the systematic logic of morphological psychology provides decent and sophisticated work results – “Results to build from”.