The complexity and interconnectedness of real life, healthcare in particular transfers to any research project a wide scope and expertise in conceptualizing the most promising approach in scope and methods. Our work expertise is to understand the socio-psychological transition framework for patients, HCP, pharmaceutical companies and payers.
Within the doctor-patient relationship the remote treatment potentials are huge and beneficial for bridging location distances and helping both, a meaningful consultation “on eye level” and a more efficient usage of professional time.
Distortion potentials: Patient focus between protection and patronizing
To address the patient as an individual person and to single them out from their illness relevant, contextual frame is a two-sided sword. While patient attention and support is a powerful road for higher outcomes and relief in life, it has the risk to make patients overly big-brothered monitored and overly judged for their own treatment results.
The positioning of company values and medical concepts is partly based on how they assess the sensitive balance between beneficial social caring and corrective lifestyle training, between empowerment and outside controlling.